Now that my “hook” has been established, my editor and I reconsidered the superhero theme due to its overabundance of use. And when I stopped to listen to my heart I knew I had to stick with my original intent as it was the only way to effectively define how my book empowers the reader. Moving forward, I now had to write the other components of a book proposal: Competitive Analysis, Market Analysis, Promotion, and Chapter Abstracts. The chapter abstracts were simple because I already had written a detailed outline from which I could extract summary nuggets. The other sections were a bit more complicated.
My strength is networking. For all the years I worked in the business side of healthcare, my Myers-Briggs test results were always the same: networking was my wheelhouse. As I write my book proposal, I’m in essence being asked to step outside my comfort zone and into the realm of self-promotion and sales. Being taught as a child not to brag or boast, I find it terribly against the grain of my entire being to pitch to a potential publisher why I am so great. To make this task a bit more palatable, I worked to shift my thinking to promoting my solution instead of myself. Aha! Now that is easy because I know there are a lot of people in distress and I am confident my G.I.F.T. process can help them.
I compose the Competitive Analysis by putting myself in the reader’s shoes, feeling their pain, acknowledging and validating it, and then suggesting my four-step strategic thinking process as the solution. It takes several re-writes before my editor and I feel it is strong however I am allowing it to sit and percolate a while longer so I can make it even more impactful.
Defining my target market and proving need for the message my book communicates are the main components of the Market Analysis. Not being 100% clear on what this actually entails, I give it my best shot by researching chronic disease and the Baby Boomer generation. Thankfully I found a lot of valuable statistics worth quoting. We’ll see what my editor thinks.
As usual, I send drafts of each section to my editor for her input. She is, after all, who I hired to keep me on track as well as offer her expertise. As I forge through this process I am learning to develop a thick skin emotionally-speaking about my writing. Even when I think I’ve written my best, it most often doesn’t achieve the desired results so I have to go back and do it again. This process is definitely honing my writing skills and increasing my knowledge about the most important job of an author: selling (or marketing) the book they’ve written. Because let’s face it, if no one is clamoring to read the book, there’s no point in writing it because it won’t sell.
Now back to work…more to come!